Johnnie Walker has appointed Anomaly as its global creative agency, following an...

by Chris Saunders , FTI Consulting

Johnnie Walker has appointed Anomaly as its global creative agency, following an account review. Read more:

Warner Leisure, owned by the Bourne Leisure, has appointed Now without a pitch. Read more:

Confectioner marketing giant Mars has awarded WPP’s MediaCom its global media planning assignment after a consolidation review. Read more:

Restaurant chain Bakers Square asserts that its serves the best pies in America, and now, executives hope to spread the word more prominently through its new agency of record HY Connect. Read more:

Publicis 133 LUX Singapore has been named global digital and social media agency for Accor's Global Luxury and Upscale segment. Sofitel, Pullman and MGallery are among Accor's luxury hotel brands that the agency will be managing from its Southeast Asia headquarters based in Singapore. The announcement came just three months after Accor moved its Global Luxury and Upscale marketing operations from Paris to Singapore in an effort to grow its market share of luxury travel consumers in Asia Pacific. The global luxury market is valued at $1.8 trillion. Asian consumers currently account for almost half of global luxury sales. Accor operates more than 300 hotels across three brands: Sofitel Luxury Hotels, Pullman Hotels & Resorts and MGallery Collection.

Following a review, KBS Toronto was named agency of record for Unilever's Magnum Ice Cream and social media agency of record for Unilever Refreshments, which includes Magnum, Fruttare, Lipton, Red Rose, Klondike and Popsicle. The agency is charged with achieving global recognition and appeal for the Magnum brand in Canada via a multi-year integrated activation platform. In addition, the agency is tasked with differentiating each refreshment brand across social channels to reach audiences with posts that are contextually relevant for each sub-brand. First work debuts in spring, 2015. Magnum ice cream spent $13.4 million on measured media in 2013 and $14.4 million in the first half of 2014, according to Kantar Media.

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