Jonathan Goodman, the Managing Director of LIDA London, has been chosen to run LIDA New York.
Goodman, who has been the Managing Director at the agency’s London HQ since 2010, joins as Founding Partner. His appointment follows LIDA’s acquisition of New York digital customer experience agency MCD Partners in March 2016, which bolstered its capabilities in experience design.
In his new role, Goodman will be responsible for driving the agency’s growth in New York – including MCD Partners – and his appointment is evidence of the strengthening of LIDA’s global network, which now comprises hubs in New York, London and Sydney.
Goodman will report to Victoria Fox the Chief Executive Officer of LIDA.
Fox said: “We couldn’t choose anyone better to build a successful and fully rounded LIDA offering in the US. Jonathan has LIDA in his blood and a brilliant track record of driving and growing client revenue.”
Goodman’s role as Managing Director of LIDA London is being taken by Claire Cootes, a Managing Partner at the agency.