Why We Can't Escape Juniper Jones' Midas Touch

We delve into our favorite products launched into the public eye by content agency, Juniper Jones.

by Rani Shah

 

 Claiming that they 'zig' when others 'zag' is how Brooklyn based content agency, Juniper Jones, first caught our attention.

Perhaps it is this same exact mentality that has led them to products and clients which are seemingly at the cusp of consumer + brand stardom.

Juniper Jones' Midas touch of sorts has been repeated not once, not twice, but multiple times over the last 2 years. 

Below we highlight some of AdForum's favorite products that Juniper Jones has had a creative hand in.

 

 

 

 

1. RXBAR

RXBAR tabbed Juniper Jones to develop and direct their first official ad spots running across broadcast and digital. Working with RXBAR's internal marketing team, Juniper Jones developed a campaign that focuses on the brand's bold self-assuredness in the marketplace, one that now includes Kellogg's!

 

 

2. Chewy

For their first national broadcast commercial, the second largest online pet retailer turned to Juniper Jones to introduce their brand to consumers. From there, Juniper Jones developed and produced two additional campaigns, helping to define the brand visually and building a foundation that contributed to Petsmart's largest ever e-commerce acquisition.

 

3. Krave

With the ink barely dry on endorsement deals with two Olympians and the Summer games rapidly approaching, Krave and Gooddog partnered with Juniper Jones to film the brand spokesmen. Juniper Jones aimed to elevate the brand by leveraging the star power, showcasing the brand's ethos through the athletes' commitment to training. Hershey's took notice!

 

4. Squarespace

Before Jeff Bridges was speaking for them, Squarespace teamed with Juniper Jones to help increase brand awareness. The design sensibilities of the agency meshed perfectly with the brand, creating a piece that perfectly translates the customizability of the platform UX.

 

5. Skiplagged

You may not have heard of them yet, but the emerging travel disruptor is poised for a big 2018. They've already been sued by United Airlines, so clearly, not much fear in these guys and plus they like to have a laugh - making a partnership with Juniper Jones a no-brainer.

 

 

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