Kerry Foods has extended its relationship with Saatchi & Saatchi London by a...

by Chris Saunders , FTI Consulting

Kerry Foods has extended its relationship with Saatchi & Saatchi London by appointing Saatchi & Saatchi X, the shopper marketing agency, to work on Mattessons Fridge Raiders. Read more: http://goo.gl/x9m8eh

Anheuser-Busch InBev has cut its final ties with Translation, which has served as the lead ad agency for Budweiser's much-hyped Made in America summer music festival. Read more: http://goo.gl/x91uLx

Following a review of six Austin-based agencies, the Central Texas Regional Mobility Authority awarded its MoPac Improvement Project to Zellmer McConnell Advertising. The agency formed from a merger of Zeehive and 10 Miles West, whose founders held leadership roles at Lowe Worldwide and GSD&M. Zellmer McConnell Advertising will create a yearlong marketing and advertising campaign to engage area motorists in anticipation of the opening of Express Lanes along an 11-mile stretch of the MoPac corridor. The Express Lanes are currently scheduled to open in the fall of 2015. The $1 million dollar marketing campaign will inform the public about how the Express Lanes will function including usage, variable tolling, express bus and van pool services, and managing expectations.

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