Kia, the Hyundai-owned car marque, is looking to develop CRM as a core part of i...

by Chris Saunders , FTI Consulting

  • Kia, the Hyundai-owned car marque, is looking to develop CRM as a core part of its marketing strategy and is holding a review find its first retained CRM agency.
  • Kellogg's, the company behind Rice Krispies, Frosties and Special K, is holding a pitch to appoint a sales promotion agency for EMEA.
  • Ryanair is seeking marketing partners to help the brand develop creative, digital, media and CRM programs. CMO Kenny Jacobs said he's confident agencies will line up for the account.