Kraft Foods Group is consolidating creative responsibilities on its brands with ...

by Chris Saunders , FTI Consulting

Kraft Foods Group is consolidating creative responsibilities on its brands with four main agencies: McGarryBowen, Leo Burnett, Taxi and CP&B. Agencies leaving the Kraft roster include Droga5, TBWA, The Martin Agency, Roberts & Langer and Wieden & Kennedy.


Shoe manufacturer Crocs has tapped McKinney as its first global agency since 2010, when it brought the bulk of its work in-house. McKinney will lead the account out of its New York office.

Following a review, Rémy Martin has appointed Lowe and Partners as lead global agency. The business will be run out of the London office DLKW Lowe with support from Lowe and Partners network offices in the U.S. and China. La Comunidad had been the brand's agency of record before parting ways with the marketer in 2011.

Following a review, ACH Food Companies has awarded its full digital and a segment of its social media business to Doner. Digitas was the incumbent on the account.

DKC Public Relations is helping launch Goose Island's Bourbon County Brand Stout.
Read more: http://goo.gl/YDyv0b

Boulder-based ad shop School, part of independent agency network Project: WorldWide has been named Agency of Record for the Vail Film Festival. Read more: http://goo.gl/p8j8Rr

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