Kyra has previously held a similar position as partner at Dare to Difr, prior to which she was a partner at Bohemia Amsterdam. Before that, she built her career at a number of other firms, including The Valley, Isobar and Roorda.
“For me, this is the logical next step,” says Roest. “My appointment as VP Area Director Europe IAA earlier this year and my international network put me in a position to help Burst and its current clients achieve their goals. My international perspective and networking skills are things I have already been leveraging at other organisations, like Embassy of Dutch Creativity and Epica. It’s the kind of work I really love.”
“We’re very happy with Kyra’s arrival! We are confident that she can really help Burst with its continued international expansion,” says Hans Maltha (CEO). “Our ambition is clear: within the next three years, we want to triple in size and open offices abroad, in order to keep up with our clients’ demands. That’s why we’re excited to have Kyra adding her experience and network to Burst to help us achieve these ambitions.”