La Redoute, the French mail order fashion brand, has handed its UK ad account to...

by Chris Saunders , FTI Consulting

La Redoute, the French mail order fashion brand, has handed its UK ad account to Manchester-based Cheetham Bell, following a competitive pitch.
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RB, formerly called Reckitt Benckiser, consolidated its global Vitamins, Minerals and Supplements (VMS) business, including MegaRed and Airborne, with McCann Worldgroup. The brands were previously handled by KWG in the U.S. and Havas WW in the rest of the world. In 2014, RB appointed three new agencies, McCann Worldgroup, Droga5 and W+K, to form a roster of creative agencies in addition to their long standing creative partner, Havas Worldwide. McCann currently supports the RB brands, Mucinex and Delsym, globally. RB's VMS division spent $17.5 million on measured media in 2013 and $6.9 million from January to September of 2014, according to Kantar Media.

Santy was added to Delta Air Line's agency roster, tasked to conduct social listening, especially from a millennial audience. The agency will evaluate conversations going on across social media sites, blogs, review sites and Delta's own channels. The process will help determine themes and attitudes of key traveler segments, helping the brand market to these audiences in more meaningful ways. Once complete, insights and recommendations will be provided for Delta’s social and digital campaigns. Delta spent $62 million on measured media in 2013 and $35.3 million between January and September of 2014, according to Kantar Media.