City of Buenos Aires, December 2012.- Laboratorio Argentia has chosen McCann Buenos Aires, MRM and UM to develop the communication of its mass consumption product lines.The McCann Worldgroup agencies will be responsible for the Metabolic CLA and Nutribaby brands.
Laboratorio Argentia, which belongs to the Roemmers group, the leading pharmaceutical group in the country, has been present in Argentina since 1950.
In addition, over the last few months, other important clients such as La Virginia and Wanda, the joint venture between MasterCard and Telefónica, have joined McCann Buenos Aires.
About Argentia - http://www.argentia.com.ar/
In 1950, Argentia began the production and commercialisation of drugs at its pharmaceutical plant in the province of Buenos Aires, launching products that were soon to become the most important brand leaders in the antibiotics market in the history of the pharmaceutical industry. Over the years, it has developed specialities in a variety of different areas, and now offers a varied range of therapeutic solutions.
About McCann - http://www.mccann.com.ar/
McCann is one of the largest advertising agencies in the world, with operations in over 120 countries.
Based in New York, the agency is a unit of the McCann World Group, the leading global network in communication and marketing solutions, comprising those agencies that stress innovation, creativity and performance.