Lancement digital de la collection de Karl Lagerfeld

by Marie-Caroline Dubourdieu , Lipe

DigitasLBi a pensé la campagne sur le lancement digital de la collection Karl Lagerfeld Kids sur Melijoe.com.

L’agence a imaginé de faire de Choupette, la muse de Karl Lagerfeld, un personnage digital à part entière.

La suite sur L'ADN

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