Land Rover Shifts Creative Account to In-House Agency Spark44

by Michela Galante , AdForum

Land Rover is shifting its global strategic and creative ad accounts to Spark44, which handles its sibling brand Jaguar. Spark44 is jointly owned by its management and Jaguar Land Rover.

Young & Rubicam had handled creative duties, while Ogilvy & Mather handled digital user experience and web design and Wunderman handled CRM, Land Rover said.

Read more on AdAge.

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