Executives from two Omnicom Group shops in Austin, Texas, are opening a new multicultural agency together to target Hispanic millennials.
And that's why it's called Sibling. The new agency is the brainchild of Alejandro Ruelas, co-founder, managing partner and CMO of leading Hispanic shop LatinWorks; former LatinWorks Creative Director Rafael "Rafa" Serrano; and GSD&M CEO Duff Stewart.
Like the entrepreneurial LatinWorks itself, which is only minority owned by Omnicom, Mr. Ruelas and his LatinWorks co-founder Manny Flores will own a majority share in Sibling, with a 49% stake for GSD&M.
Read more on AdAge.