In her new position, Alana will lead strategic growth efforts on all new accounts, focusing on building and maintaining FITCH’s reputation and competitive edge across North America Alana’s promotion marks a change in FITCH’s executive team, emphasizing the importance of female leadership. Over the last six years, Alana has helped FITCH win Hilton, Ford and T-Mobile, among others.
“Alana’s distinct ability to get the FITCH team in front of great brands and great businesses, has set her apart since she joined us in 2010,” said David Blair, Global CEO, FITCH. “We’re thrilled to know that she’ll be at the forefront when it comes to positioning us for continued success.”
“I’m eager to get to work in my new role, further expanding our engagements at FITCH, and the role we play in building some of the world’s best brands,” said Alana Eversole. “Our clients come to us with problems they don’t know how to solve and it’s our duty to listen closely, read between the lines, and challenge ideas and situations for their benefit. When we do that, we have been unstoppable—and I’m looking forward to even more of that in the years to come.”
FITCH is actively spearheading efforts to design the future—online, offline and in-person—both influencing and designing it, whenever and wherever customers meet brands. FITCH is a WPP company.