In partnership with Thankful, Refinery29, Rebecca Minkoff's Female Founder Collective and Icelandic Provisions, Berlin Cameron hosted #Thankful4Women events to celebrate and inspire powerful women across the nation. The events, which included a brunch in NYC and a pop-up shop in LA, took place in conjunction with Valentine's Day, a holiday built to show love.
The New York brunch kicked-off with Jennifer DaSilva, President of Berlin Cameron and Kim McDonnell, Founder of Thankful introducing some extraordinary women leading the female empowerment charge.
"I'm so excited to be using Valentine's Day, a holiday that represents love and appreciation, to show gratitude for the most inspiring women I know," said DaSilva. "By bringing together these powerful females, we hope to encourage women to support and build each other up."
In a recent poll by Berlin Cameron and Ellevate Networks, an overwhelming 79% of respondents believe that women are supporting women now more than ever and #Thankful4Women will proudly continue that trend.
"I'm thankful to see more women being recognized for their endless and valuable contributions," said McDonnell. "This Valentine's Day, I'm excited to partner with women who share the vision of a more female-empowered future by carving out a space committed to celebrating the love and gratitude for women - just like they do for so many others throughout the year."
Icelandic Provisions' Director of Communications, Molly Peterson added, "Icelandic Provisions is rooted in the values and heritage of Iceland, one of the world's leaders in supporting women leaders. We're proud to be involved in the Thankful4Women event and celebrate women-run organizations."
With content centered around the celebration of gratitude, speakers included:
- Nataly Kogan, Author of Happier Now and Founder of Happier. Inc. and Happier @ Work
- Moderator: Charreah Jackson, Senior Editor at Essence and Author of Boss Bride
- Piera Gelardi, Co-Founder and Executive Creative Director of Refinery29,
- Rebecca Minkoff, Co-Founder and Creative Director of Rebecca Minkoff
- Kathryn Minshew, Co-Founder and CEO of The Muse
- Kristy Wallace, CEO of Ellevate Network
The brunch also incorporated a variety of one-on-one sessions, workshops, networking opportunities, as well as makeovers and dry styling by Glamsquad, complete with free headshots. In addition, female founded pop-ups curated by Berlin Cameron and Refinery29's LLShe, a cross-platform initiative designed to support and grow women-led businesses, and Rebecca Minkoff's Female Founder Collective will take place throughout the morning featuring brands such as LOLI Beauty , Slow Factory , WOOLN , Sunday Forever, Wear Pepper, GG Maull , Universal Standard, Gemmed, State, Lively, Paper Greats and White and Warren.
Over on the West Cost, a two-day pop-up event curated again by LLShe and the FFC kicked-off at Rebecca Minkoff's store in LA, showcasing Sunday Riley, Higher End Goods, Twist Your Spirits, Ubar, Chai Dairies, Kali, and Prep + Rally. Rebecca Minkoff will generously donate 20% of her proceeds for both days to Thankful.org.
The #Thankful4Women brunch took place on Thursday, February 14th from 8Am to 12PM at 3 Columbus Circle, 18th floor, New York City. The pop-up event was held over two days, February 13-14 from 11AM to 7PM at Rebecca Minkoff's store on 8335 Melrose Ave in L.A.
About Berlin Cameron
New York-based Berlin Cameron is a strategic and creative lead agency that is well known for accelerating the growth of iconic and challenger brands by building their cultural relevance. Owned by WPP, Berlin Cameron has the agility of a small boutique agency with access to the global scale of the much larger WPP. For more, visit http://www.berlincameron.com/ and Twitter, Facebook, and LinkedIn.
Thankful is a global lifestyle brand founded on the simple idea that gratitude is the key to greater individual, long-term happiness. Founded by Kim McDonnell and Mike Chuter, a husband and wife team with past lives in the fast-paced world of marketing and advertising, Thankful creates opportunities for us to practice gratitude with the ultimate intention of increasing well-being and mental health worldwide. For more information on Thankful and its mission to improve mental well-being by creating moments of thankfulness, visit www.thankful.org.
Refinery29 is the leading media and entertainment company focused on women with a global audience footprint of 425 million across all platforms. Through a variety of lifestyle stories, original video programming, social, shareable content, and live experiences, Refinery29 provides its audience with the inspiration and tools to discover and pursue a more independent, stylish, and informed life. Please visit www.refinery29.com, www.refinery29.com/en-ca, www.refinery29.uk and www.refinery29.de for more information and to browse content.
About Female Founder Collective
The Female Founder Collective is a network of businesses led by women, supporting women. Its mission is to enable and empower female owned and led businesses to positively impact communities, both socially and economically.