Legendary Saatchi & Saatchi New Directors’ Showcase to be screened in Moscow at Strelka Institute

by Florie Hubac , Adforum

On 21st August Saatchi & Saatchi Russia will host a screening of the New Directors’ Showcase (NDS), which is one of the most popular events at Cannes Lions International Festival of Creativity, and is now in its 24th year. The venue of the Moscow event is the Strelka Institute for Media, Architecture and Design, where guests will have the chance to see the 2014 NDS Showreel for the first time in Russia. The 2014 NDS Showreel premiered in Cannes on 19th June and was followed by screenings in London, Milan, New York and Los Angeles. Screenings are also planned in Shanghai and Geneva this year.

The Moscow event will be presented by Saatchi & Saatchi’s CEO in Russia Alex Shifrin, and will include a short film of the NDS #feelthreel event in Cannes, and a live panel discussion involving leading Russian film and advertising directors.

Alex Shifrin commented: “We are so glad to have a chance to screen such an amazing show on a big screen in Moscow. There is plenty of humour and visual magic mixed with provocative and even shocking content in the Showreel of 2014. It is definitely worth seeing.”

Every year the Saatchi & Saatchi Worldwide Creative Board selects the most exciting new global directorial talent, and the NDS has established a reputation for showcasing such iconic directors as Spike Jonze, Tarsem, Michel Gondry and Jonathan Glazer at the start of their careers.

This year the Saatchi & Saatchi Worldwide Creative Board, with creative direction from recently appointed Worldwide Creative Director Pablo Del Campo, made a final selection of 19 films by 18 directors. The class of 2014 hail form Denmark, France, Germany, Israel, Italy, Switzerland, UK and the USA. Andy Gulliman - Saatchi & Saatchi Worldwide Film and Content Director, and curator of the NDS Showreel - commented on the selection process: “We want to be introduced to a new generation with a fresh approach and attitude. We want to find young talent that can manage a traditional format and stand out from the crowd. We want to give great work great exposure.”

The NDS 2014 has a typically eclectic mix of music videos, animated shorts, humour, erotica, surrealism and the grotesque. There are some viral hits on the reel, including Tatia Pilieva’s erotic ‘First Kiss’, and Alberto Belli’s spoof HBO trailer ‘It’s Not Porn’.

The Moscow screening is organized in partnership with the Strelka Institute for Media, Architecture and Design. The 18 directors selected for the New Directors’ Showcase reel 2014 and their films are listed below:

Tarik Abdel-Gawad Box

Alvise Avati Beans

Alberto Belli It’s Not Porn

Simon Bonde & Peder Ghost of a Smile

Ian & Cooper Joel Compass ‘Back To Me’

Josh Cole Rudimental ‘Not Giving In’

Tripp Crosby Conference Call in Real Life

Ainslie Henderson Moving On

Vania Heymann Walking Contest & Bob Dylan ‘Like A Rolling Stone’

Kyra & Constantin Rollin’ Wild

Ed Morris Cybersmile #dontretaliate

Tatia Pilieva First Kiss

Donato Sansone GrotesquePhotobooth

Emile Sornin Disclosure ‘Grab Her’

Kibwe Tavares Jonah

The Sacred Egg Breach ‘Jack’

Truman & Cooper Kid Wise ‘Hope’

Us The Sunday Times ‘Icons’

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