Lemon Scented Tea expands team


Daniel Snelders (art) and Tomas Minken (copy) have joined Lemon Scented Tea as new senior team. With the addition of the new creative team, Lemon has also expanded with an experienced traffic & resource manager, Tilly van Duivenbooden joins Lemon Scented Tea as well. Snelders joins from JWT Amsterdam, Minken previously worked for Roorda, Van Duivenbooden comes from Hudson’s Bay. All have extensive experience at different agencies.

Daniel and Tomas about their choice for Lemon Scented Tea: “As a team creativity has priority. But, we think it is at least as important that this creativity contributes to the development of the brand. The brand story should be told in the right way. That is why we haven chosen Lemon Scented Tea. Storytelling offers great opportunities to create creative campaigns, built upon a solid and relevant brand foundation.”

Tilly about her choice for Lemon Scented Tea: “After a few years at client side it was time to immerse myself into the agency vibe again. LST is made up of talented, driven professionals of all ages and backgrounds who work together as a team to build projects on the foundation of Storytelling. It is a challenging and inspiring environment to be part of."

Gijsbregt Vijn, managing director Lemon Scented Tea: “Daniel and Tomas have the experience to create exactly the creative solutions marketers are increasingly asking for. They are able to tell the broad story of the brand and translate this very precisely into online and offline ideas. It is our mission to make brands consistently stand out through the Power of Story. Daniel and Tomas are the perfect team to contribute to the next step in the growth of our agency."

Vijn about van Duivenbooden: “Tilly has a wide experience in managing daily project organisations on agency side and on client side. Next to her organizing skills she has a wide network of online and offline specialists and has a wide experience in digital production. That’s exactly what we need in our ambition to seamlessly infuse creative concepting into production and vice versa! Maybe even more important she’s a great woman to work with.” 

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