Leo Burnett loses the account for General Motors' Chevrolet Silverado

by Michela Galante , AdForum

Publicis Groupe's Leo Burnett has lost the account for General Motors' Chevrolet Silverado to Interpublic's Commonwealth, the shop created in March 2012 as a joint venture between Omnicom's Goodby Silverstein & Partners and Interpublic Group of Cos. McCann, to handle Chevrolet. (Goodby later split from the venture.) GM moved the Silverado account to Burnett in 2012, partly to alleviate Commonwealth's workload as it geared up to handle work for more than 20 vehicles in 2013, the company said at the time.

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