Media Unplugged is a regular audio podcast from media thought leader and branding authority Tom Asacker and media researcher and strategist Mark Ramsey.
Each episode dissects what’s happening in the media and breaks it down so we can understand what’s really happening beneath all the hype and fury. And… ABC Family Channel rebrands as “Freeform” – and who cares?
It’s episode 35 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.
Plus, rants and raves on yet another reference to the tired Oreo “dip in the dark” social media tactic, the mysterious connection – if any – between social media wins and TV ratings wins, and a tribute to the legendary David Bowie.
Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what’s really happening in media.
Listen as we go inside media to reveal the ugly truth!
Special thanks once again to our awesome producer! Jeff Schmidt – Exciting Audio for Media.
The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com / MyersBizNet, Inc. management or associated bloggers.
Tom Asacker writes and speaks about radically new practices and ideas for marketplace success in times of uncertainty and change. He is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their Birthing of Giants executive leadership program. He is a former General Electric executive, recipient of the George Land Innovator of the Year Award, and a former high-tech business owner. Asacker has been a strategic adviser to startups and Fortune-listed companies. He is the author of six critically acclaimed books including his latest, The Business of Belief. Visit tomasacker.com to learn more.
Mark Ramsey is a veteran media strategist, researcher, and trend-maker. Ramsey has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia (Clear Channel), Pandora, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports, and more. Ramsey is the founder of the LA-based "audio future festival," hivio (http://hivio.com and he can be reached at http://markramseymedia.com