Lucky Generals has won's global branding and advertising account...

by Chris Saunders , FTI Consulting

Lucky Generals has won's global branding and advertising account after a competitive pitch. Read more:

Planit was named agency of record for The AMES Companies, a manufacturer and global provider of landscaping products. As agency of record, Planit will develop an integrated marketing campaign to build awareness for The AMES Companies' core brands: AMES, True Temper, Razor-Back, and Jackson. Work will include public relations, social media support, TV, digital media and video development. The AMES Companies offers lawn and garden tools for homeowners, jobsite tools for professionals and outdoor lifestyle products under the brand names AMES, True Temper, Razor-Back Professional, Jackson Professional, Southern Patio, UnionTools, Dynamic Design, Garant, Westmix, Kelso , Cyclone, Nylex and Northcote.

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