LYNK & CO Creates a Unique Experience in Barcelona with the Aim to Break Conventions and Envision the Future of Urban Landscapes
LYNK & CO is a new type of car brand that challenges the way we buy, own and use cars. LYNK & CO's vision of the future contradicts the status quo – it is a car brand that isn’t trying to sell you a car; a car brand that believes that the future isn’t about what you own – but about the experiences you access.
Being the world’s most connected car brand, LYNK & CO will now make a memorable appearance in a natural LYNK & CO-habitat; the city centre of Barcelona. The event will take place during three days – 28th of February, 1st and 2nd of March.
LYNK & CO is hosting this event since they believe in sharing and connectivity. They believe that sharing something with others will give you a greater value than you might have initially thought, if you just get past the feeling of insecurity and dare to challenge your own habits. In this spirit, LYNK & CO has taken over an old parking garage in Poblenou, next to Barcelona’s hottest club RazzMatazz. This location is highly symbolic, as with LYNK & CO there will not be a need for as many parking spaces in the future. Thanks to LYNK & CO’s built in share buttons, the cars will be used instead of standing still
The experience will be disruptive, and communicate that sharing something with a stranger will give you a greater value than you might have thought, if you just get past the feeling of insecurity and dare to challenge your own habits. Swedish food sensation Punk Royale will be serving food and drinks. There will be DJs, an Interactive video and music experience and more.
If you are in Barcelona, there is still a chance to join us. So come visit the only experience daring to challenge conventions: http://lynkcobarcelona.com/.