After eight years working together, Virgin Money has appointed m/SIX as its primary media planning and buying agency.

The agency, which previously managed Virgin Money’s affiliate, aggregator, programmatic and above-the-line business has now been handed all paid search planning and buying, taking over from the incumbent iProspect. The move aims to help streamline Virgin Money’s media strategy, promoting trading efficiencies and increasing return on investment.

m/SIX, which was chosen for its specialisms in data analytics, tech and programmatic buying, will create a bespoke technology stack for Virgin Money – incorporating data-led insights, leveraging the scale of GroupM to make smarter strategic media planning and buying decisions for the brand.

Paul Lloyd, Marketing Director at Virgin Money, said: “We’re delighted to appoint m/SIX as our sole media planning and buying partner. They’ve delivered some truly transformative work for us over the years, and we’re confident they are the right agency to help take us forward and future-proof our media approach.”

Jess Burley, Global CEO of m/SIX, said: “This exciting new appointment is the culmination of an extremely collaborative, rewarding partnership between Virgin Money and m/SIX over the years. We look forward to helping drive forward Virgin Money’s customer acquisition programme across new and emerging digital channels, using our smart, data-led approach to help them truly make the most of their very powerful brand.” 

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