Global sonic studio Man Made Music announced today the appointment of John Taite as EVP, Global Business Development & Partnerships, a first for the company. He is responsible for leading revenue growth globally, communicating Man Made Music’s philosophy, values, and innovations, as well as establishing new partnerships and driving strategic initiatives. He is also helping the company’s marketing efforts worldwide. Taite will be reporting to the company’s President, Lauren McGuire.
“John is an uncommon executive whose success comes from a clear love for creativity, client partnerships, and inspiring teams,” Man Made Music’s Founder Joel Beckerman said. “I’m so excited to welcome him to the team at this extraordinary time as we deepen our commitment to the work and accelerate growth.”
Prior to joining Man Made Music, Taite served as VP, Branded Content and Partnerships at BBC America in New York. There, he was responsible for leading an award-winning team dedicated to compelling and innovative brand stories for AT&T, Verizon, Google, Apple, Amazon, Mercedes-Benz, Subaru, and BMW, among others. Taite also previously served as VP of Programming (EMEA) for BBC Worldwide in London, where he was named one of Europe’s 50 most influential media executives. Prior to that role, he led programming and acquisitions for Viacom’s MTV & VH1 channels in the UK. He is a member of the British Academy of Film & Television, the American Television Academy, and is a regular DJ at MoMA and the Guggenheim Museum.
“At a time when brands need to form deeper, more meaningful relationships with their customers and audiences, Man Made Music offers powerful solutions that connect on an emotional level and actually make you feel something,” Taite said. “I can’t imagine a more exciting next step than joining the team in a role that combines my passion for storytelling and innovation with their ability to transform people’s lives through sound and technology.”