Mars chewing gum brand Wrigley has charged Porter Novelli with adding an oral he...

by Chris Saunders , FTI Consulting

  • Mars chewing gum brand Wrigley has charged Porter Novelli with adding an oral health focus to the brand's Extra products.
  • Struggling maternity and children's clothing retailer Mothercare has appointed Mischief for a retained brief to help the brand build consumer loyalty.
  • Vail Resorts doubles down with SapientNitro.