MasonBaronet Welcomes Creative Director Tabitha Bogard

by Michela Galante , AdForum

(DALLAS) – May 4, 2015MasonBaronet, a Dallas advertising firm specializing in branding, today announced Tabitha Bogard as creative director of the agency.

“Tabitha thrives on creating innovative advertising campaigns that build strong emotional connections to brands. She also successfully leads creative teams through a process that starts and ends with the client’s business objectives and brand strategy,” said Holly Mason, president and owner of MasonBaronet. “I’m looking forward to continuing to grow MasonBaronet with Tabitha leading our creative department.”

As creative director at MasonBaronet, Bogard is responsible for managing the creative team and leading creative direction for clients, from concept to completion.

Bogard’s diverse 20-year career has included projects for a wide variety of clients, including New Balance, Bank of America, Intel and Rosewood Hotels & Resorts. Her expertise includes brand development, retail promotion and shopper marketing. Throughout her career, Bogard has worked extensively in all media, from print collateral to packaging to environmental design.

“As a branding agency, we must be able to deliver our clients’ stories across all touch points. Tabitha’s experience in all media and her diverse portfolio of clients were two large factors in my decision to bring her on board. Through her impressive past experience, she has demonstrated an energetic and creative approach to problem solving, resulting in work that creates strong emotional brand connections,” continued Mason.

“I’m passionate about design ‘in all its forms’ and am thrilled to help tell the unique stories of MasonBaronet’s clients. MasonBaronet has a reputation for innovative, award-winning design, and it’s an honor to lead the agency’s creative direction,” said Bogard.

In addition to an impressive freelance career as owner and principal of Tabitha Bogard Creative, Bogard has served as creative director at TPN, where she started on the Moët & Chandon and Dom Pérignon accounts, later serving as creative director on the Bank of America account for five years, managing all of the in-store collateral. During her tenure at TPN, Bogard was recognized by AIGA Dallas in their Women in Design project (2012) and David Ogilvy Award (2009) for her work on the Bank of America “Opportunities for All” campaign. Bogard has also worked at Sibley Peteet Design, David Carter Design Associates and VWA Group.

Bogard graduated with a Bachelor of Fine Arts from the University of Oklahoma, where she specialized in visual communications at OU’s School of Art and was recognized for presenting the best senior portfolio.

About MasonBaronet
MasonBaronet, a Dallas advertising firm specializing in branding, helps game-changing businesses distill their message, create WOW, outsmart their competition, and generate revenue and brand awareness. Core services include market research and strategic planning, advertising, digital and traditional marketing, social media and public relations. Niche markets include professional service firms, healthcare, real estate, construction, oil and gas, technology and B2B marketers looking to de-commoditize their brand.

For more information, masonbaronet.com.