Hans Brouwer, founder and CEO of MassiveMusic, has been named the most influential figure in the Dutch marcom industry.
The honour was announced during the presentation of the 2017 edition of the Adformatie100, the annual list of the hundred most influential people in the marcom world.
The Adformatie100 list is determined by peer review. Each year, around 200 leading industry figures are asked to nominate their three most influential peers.
Hans’ vision and passion were praised by one peer as indispensable in the landscape of music and brands: "He provides many composers with work, experience and pleasure. He’s really influential within music and advertising. He dares to take risks, as you can see with the A'DAM Tower.”
Hans Brouwer: "I am extremely proud. It is a tremendous honour to receive this award from colleagues. I would like to thank the Massive team for their hard work and my A’DAM Tower partners for this wonderful adventure. After all these years in the profession, it is fantastic to see that brands continue to believe in the power of music, and that it occupies an increasingly prominent place in their brand strategy."
Photographer: Andreas Terlaak