MasterCard has launched a review of its estimated $200 million global media plan...

by Chris Saunders , FTI Consulting

  • MasterCard has launched a review of its estimated $200 million global media planning and buying account.
  • Skoda, the Volkswagen-owned car marque, is speaking to agencies about its pan-European advertising requirements.
  • Vodafone is looking to hire an agency to help it create a set of guidelines to unite its advertising across the world.
  • Thomas Cook is holding a CRM review as part of a wider overhaul of its marketing.
  • John Hancock launches a review.
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