Match Marketing Group, the North American consumer engagement agency working with Fortune 100 companies like Mars, Pepsi, Adidas, Nestle, Ford, and Progressive has announced a new senior-level hire to lead the agency’s Toronto, Canada office.
Anne Dean joins Match as SVP/GM Marketing Solutions and brings extensive expertise in agency integration and client management across Fortune 500 retail and CPG companies. In her new role, Dean will be responsible for accelerating the growth of Match’s client brands; deepening client relationships; accelerating net revenue and profitability of Match’s Toronto operation; and working with Match leadership to elevate talent and build a strong and engaging culture.
“We are thrilled to have Anne join the Match Marketing team in Toronto,” said Brian Cohen, CEO, Match Marketing Group. “Her leadership and industry expertise will be invaluable as she assists us in amplifying growth for our clients and in the delivery of our own aggressive growth objectives. She’s a true innovator, client leader and business builder.”
Dean will serve among the Executive Leadership Team at Match and will work across the agency’s roster of brands including Mars, Royal Bank of Canada, Scotts Miracle Gro, Pepsi and Church & Dwight, among others.
Prior to joining Match, Dean spent 20 years at global brand development, activation and deployment company SGK where she held a variety of leadership roles, most recently as VP, Brand Deployment, America’s Region. During this time, Dean set a new growth strategy for the Canadian region and supported all key Canadian consumer packaged goods and retail relationships as the key Canadian Operational SGK Leader.
Previous roles at SGK include Managing Director of three North American Anthem Strategic Branding and Design studios, VP Client Integration for North America, and Global Business Lead for the Walmart Account. Anne also served on SGK’s North American Leadership team for 10+ years during her time there.
At SGK Dean was also a Founding Co-Chair of Matthew’s Women in Leadership, where she created a network to support the attraction, engagement and development of women in leadership positions to raise awareness and support diversity in the workplace.
Dean said: "I’m excited for the opportunity to work with such a talented and passionate team that has a true vision for growth. Our shared goal is to leverage our team of world-class marketers to foster an engaging, exciting, confident and creative culture that is focused on creating purpose-driven brands in the Canadian market.”