At the 62nd annual Cannes Lions Festival of Creativity, Publicis Groupe is pleased to announce that David Guetta, world renowned French DJ Producer, will be joining Maurice Lévy, Chairman and CEO of Publicis Groupe, on stage for the Groupe’s annual seminar exploring aspects of innovation, creativity and the zeitgeist of our industry today. The seminar titled “Making the Brand: Authenticity and Influence through Celebrity Endorsements” will take place in the Grand Auditorium on Thursday June 25 at 4:00 PM, CET, at the Palais des Festivals. As the #1 most followed DJ on social media in the world, and the #1 best selling DJ ever, David Guetta is a music and marketing mastermind who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled “Listen” with some of the biggest international artists including Nicki Minaj, John Legend, Sia, and more. Together with Maurice Lévy, the two will discuss how celebrity endorsements have gone from a simple play for buzz to a transformational creative role in the business of marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences. As consumers become ever more empowered, celebrities have locked down their role as key influencers with nearly unlimited access to the very same audiences marketers want. With their finger on the pop culture trigger, we’ll find out why brands are embracing celebrities, using their insights to inform and guide what they do, and anticipate cultural movements. Last year, Maurice Lévy invited SY Lau Senior Executive Vice President of Tencent and President of its Online Media Group on stage with him to discuss digital innovation in China, and the year prior, JeanFrançois Van Boxmeer, CEO, and Alexis Nasard, CMO, of Heineken to look inside Heineken’s branding and growth in emerging markets. This year, both SY Lau and Alexis Nasard will be honored by the Festival as Media Personality of the Year and Creative Marketer of the Year, respectively. Follow the seminar via Twitter and Instagram with the hashtag #LevyGoesGuetta.