Maxus has won the £21m media planning and buying account for Associated Br...

by Chris Saunders , FTI Consulting

  • Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
  • Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
  • Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.
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