M&C Saatchi London has today announced the promotion of Marketing Director, Christi Tronetti, to the newly created position of Head of Growth, as it seeks to supercharge its new business and marketing capabilities. The promotion follows a number of new business wins in recent months.
In her new role, Tronetti will work to deliver a step-change in growth, with a particular focus on driving organic growth and greater value for existing clients. Working in close partnership with M&C Saatchi Group, she will have overall responsibility for M&C Saatchi London’s growth strategy, leading the London new business and marketing team and working alongside a team of client partners.
Since M&C Saatchi Group brought its customer and advertising specialisms together in 2020, Tronetti has played a key role in driving success for the agency, securing and converting new business opportunities. She was also part of the team that helped M&C Saatchi London achieve a place on the CCS roster, and has overseen the creation and marketing of a number of high profile partnerships and initiatives effecting positive change in the industry and society, including M&C Saatchi Open House, Good Guys Guide, and GoGo Soho.
She previously held account management positions at Grey and Goodby Silverstein & Partners in the US.
Tronetti’s promotion reflects M&C Saatchi’s ongoing commitment to recognising and elevating internal talent.
Camilla Kemp, CEO, M&C Saatchi London, said: “Having worked in a number of key roles within M&C Saatchi Group, Christi has a real understanding of our brand and people, making her well placed to supercharge our growth.
“She is extremely driven and commercially savvy, and she has the strategic smarts and account handling skills to help us better connect with clients and understand the challenges they’re facing. Christi is obsessed with understanding clients’ business and what drives their growth, knowing it’s only by growing their business that we can grow ours. I’m really pleased to announce her promotion to this vital new role.”
Christi Tronetti, new Head of Growth, M&C Saatchi London, added: “This is a dream role for me, because new business and marketing is the most exciting department in any agency. You are exposed to the strategic challenges that clients are experiencing, at all levels and in all sectors, as well as being on top of the changes that are taking place in our industry and how they impact the business. Plus, you have a real opportunity to think of the agency as your brand, and the mandate to drive it forward.
“On a personal note, having just returned from maternity leave, I feel any time away from my daughter must be time well spent. This position is something I can sink my teeth into as it’s both challenging and rewarding. I’m really proud that I’ve been given this crucial role within the business, and that Camilla and the team are supporting me to succeed.”