- McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett.
Read more: http://goo.gl/Fl16gt
- Former U.S. Vice President Al Gore and The Climate Reality Project have appointed a team of WPP agencies to create a global campaign designed to put pressure on world leaders to commit to meaningful carbon emission reductions.
Read more: http://goo.gl/pGjNGk
- Manifest Digital, a digital agency with offices in St. Louis and Chicago, was named digital agency of record for Dymatize Nutrition. The agency will handle all digital marketing communications across Dymatize product lines: Dymatize Nutrition, Supreme Protein and Pursuit Rx. First work for Manifest will be developing all social media strategy and social media programs for Dymatize across various platforms including all brand websites, Facebook, Twitter and Instagram. Manifest will also work with Dymatize's traditional agencies to produce advertising creative. Dymatize Nutrition spent $2.8 million on measured media in 2013 and $2.1 million during the first quarter of 2014, according to Kantar Media.
TOPIC: JWT, PUBLICIS GROUPE, MCCANN WORLDGROUP, COCA-COLA COMPANY, LEO BURNETT, MAXUS, AGENCY OF RECORD, WPP GROUP, DIGITAL, COKE, THE GLOVER PARK GROUP, KANTAR MEDIA, BLUE STATE DIGITAL, AL GORE, THE CLIMATE REALITY PROJECT, GPY&R SYDNEY, THE FUTURES COMPANY, PPR AUSTRALIA, VICE, DYMATIZE NUTRITION, MANIFEST DIGITAL