McCann Worldgroup appoints Alex Lubar as CEO of McCann London

by Maud Largeaud , AdForum

McCann Worldgroup today announced that it has appointed Alex Lubar as CEO of McCann London. Currently McCann Worldgroup’s New York-based Global Chief Marketing Officer, Lubar will transition to his new role beginning January 2016. He succeeds Zaid Al-Zaidy, who is leaving the agency. Lubar will work closely with joint ECDs and Presidents Rob Doubal and Lolly Thomson.

“As CMO, Alex’s multidiscipline approach to helping our clients navigate the complexities of the marketing business today and finding solutions to the challenges facing their brands has led to terrific opportunities for us and our clients. Becoming CEO of our growing London agency is the natural evolution of the job Alex has been doing globally with both new and existing clients,” said Harris Diamond, Chairman and CEO of McCann Worldgroup.

Mark Lund, CEO of McCann Worldgroup UK, said, “The power of McCann Worldgroup is in its ability to deliver multi-platform integrated solutions for its clients. The potential of this is particularly strong in the UK where Worldgroup has some great companies whose capabilities span the broadest range of channels. Alex is a charismatic and dynamic leader and integrator who will fit brilliantly with Rob and Lolly.”

Lund continued: Zaid has done a tremendous job of leading the change agenda at McCann London and he leaves behind a hungry, modern, creative agency. But we understand his desire to do something new and we wish him the very best in the future.’

Al Zaidy said “After nearly three years at McCann I am both proud and sad to be leaving the agency in such rude health. But after much consideration I have decided that this is a great moment to play out some of my own ideas and seek a new type of creative opportunity.”

Lubar, a UK native, joined McCann in 2012 as CMO of McCann North America, where he oversaw all new business activity in the region and led the efforts that resulted in the addition of clients such as the United States Postal Service, Lockheed Martin, Zurich Insurance, SABIC, and Jose Cuervo. In 2014 he was promoted to CMO of McCann Worldgroup, focusing on driving organic cross-discipline opportunities across the network’s key global and regional clients and leading efforts that also saw the addition of Microsoft and RB (Reckitt Benckiser) to McCann Worldgroup’s global client roster.

Doubal and Thomson said, “We'll miss Zaid and wish him every success in his new venture. He's been wonderful to work with. But we're really looking forward to Alex joining. He's truly incredible and has been instrumental in transforming McCann's global offering. We’re terrified by what we might achieve together.”

Lubar said, "I'm tremendously excited and fortunate to be working with Mark, Rob, Lol and the whole London team. I look forward to building on their growth and creative output." *

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