McDonald’s has appointed TBWA\Hakuhodo as its partner to lead digital crea...

by Chris Saunders , FTI Consulting

McDonald’s has appointed TBWA\Hakuhodo as its partner to lead digital creative and brand trust in Japan, which is the foundation of its corporate strategy going into 2015.
Read more: http://goo.gl/4l8sYx

Pizza Hut has handed its £10 million delivery account to Ogilvy & Mather London ahead of a marketing drive to modernise perceptions of the Yum! Brands business.
Read more: http://goo.gl/Rd0kPV

Jet2.com, the budget airline based at Leeds Bradford Airport, and its sister pack-age-holiday company Jet2-holidays have appointed MEC Manchester to their £11 million media account. Read more: http://goo.gl/1Yvoeg

Oxfam has appointed Lida to handle its direct and digital fundraising account. Read more: http://goo.gl/SdykNN

Sudocrem, the brand best-known for its nappy-rash moisturiser, has appointed DLKW Lowe as its lead creative agency, replacing The Minimart.
Read more: http://goo.gl/AakE1F


VML Qais has been appointed by Mumbai-based Mahindra & Mahindra as its Digital Agency, to lead the revamp of Mahindra’s corporate website mahindra.com. The revamp of the website is one of Mahindra’s key initiatives in the company’s effort to become a globally admired brand. Mahindra is a multinational corporation with interests in agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.