McDonald’s has appointed TBWA\Hakuhodo as its partner to lead digital crea...

by Chris Saunders , FTI Consulting

McDonald’s has appointed TBWA\Hakuhodo as its partner to lead digital creative and brand trust in Japan, which is the foundation of its corporate strategy going into 2015.
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Pizza Hut has handed its £10 million delivery account to Ogilvy & Mather London ahead of a marketing drive to modernise perceptions of the Yum! Brands business.
Read more:, the budget airline based at Leeds Bradford Airport, and its sister pack-age-holiday company Jet2-holidays have appointed MEC Manchester to their £11 million media account. Read more:

Oxfam has appointed Lida to handle its direct and digital fundraising account. Read more:

Sudocrem, the brand best-known for its nappy-rash moisturiser, has appointed DLKW Lowe as its lead creative agency, replacing The Minimart.
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VML Qais has been appointed by Mumbai-based Mahindra & Mahindra as its Digital Agency, to lead the revamp of Mahindra’s corporate website The revamp of the website is one of Mahindra’s key initiatives in the company’s effort to become a globally admired brand. Mahindra is a multinational corporation with interests in agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

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