January 13, 2015 (New York, NY) – MEC, a leading global media agency (www.mecglobal.com), today named Rob DiGiovanni as President, Client Service. Rob will oversee the day-to-day operations for key global and U.S. clients, providing strategic leadership and facilitating communications to deliver growth for both clients and the agency. He will report to Marla Kaplowitz, CEO, North America.
Speaking on the appointment, Marla Kaplowitz, said, “Rob comes to MEC with deep experience in digital and a keen understanding of the agency environment. A proven leader in building and managing multi-national and global teams and businesses, both on the agency and client-side, he knows what it takes to maximize growth for clients as well as talent. As we look to the future, he is uniquely positioned to drive forward our ambition and further support our strategic growth initiatives. I am delighted to have him join our strong and growing team.”
Rob said, “MEC has an incredibly strong strategic planning capability and has been harnessing digital and data to deliver innovation across its business. I look forward to working with the agency’s leadership to deliver transformative ideas that get the results our clients require; and I’m thrilled to once again call New York my home.”
Rob joins the Executive Leadership Committee in North America and will be based in New York.
About Rob DiGiovanni
Rob most recently served as Chief Marketing Officer, Growth Markets for Mercer based in Singapore, a global consulting leader in talent, health, retirement, and investments, where he led the marketing function across Asia, Middle East, Africa and Latin America. Prior to joining Mercer, he held a number of senior positions at Ogilvy & Mather in Asia and New York.
Rob has more than 20 years of global integrated marketing industry experience and a proven track record transforming traditional business frameworks to drive growth across diverse companies. His expertise spans digital, strategic planning, client management, and new business, driving demand and top-line revenue growth for marketers and brands.
Rob started his career at Ogilvy in New York where he held several account service roles, before moving to Asia to lead digital efforts for American Express and IBM for across Asia Pacific. During his time at Ogilvy he held leadership roles across multi-national companies, including: IBM, American Express, Unilever, UPS, Philips, among others. In 2011, he was hand-picked to lead the OgilvyOne/IBM relationship as Regional Director based in Asia, overseeing the digital strategy and account management teams across Asia, Middle East, Central/Eastern Europe, Africa and Latin America. Earlier in his career, Rob also spent time at Mullen (now Mullen Lowe US) in Boston where he helped build out its interactive marketing function.
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
MEC North America, Corporate Comms