MEC Launches Specialist Content Offer Wavemaker

New division led by content expert Tim Flattery consolidates agency’s content, social, sponsorship and experience offers into one unit.

MEC, (, today announces the launch of MEC Wavemaker, a global specialist content offer that uses consumer insights to plan, create and evolve brand content strategies. The division will be led by Tim Flattery whose been appointed Managing Partner, Senior Practice Lead reporting to Shenan Reed, President, Digital.  Tim brings deep expertise in the area of content and engagement marketing, most recently serving as Chief Innovation Officer of MEC Australia. MEC Wavemaker creates content based on insights drawn from the agency’s unique planning approach MEC Momentum, which looks at a brand’s purchase journey and identifies where content can deliver maximum business impact.


Globally, MEC Wavemaker consolidates MEC’s content strategy, social, partnerships and experiential, organic search and creative services expertise into one unit to provide clients with a single solution that is agile and accountable. By simplifying what can be a complicated process for clients; this new offer is designed to deliver effectiveness through continuous measurement and optimization.


Speaking on the announcement Shenan Reed said: “Clients are in constant search of new platforms, partners and opportunities that engage and excite audiences at scale. Every piece of communication that a brand creates is a potential asset that will drive consumer behavior. MEC Wavemaker is a radically new way to look at content, social design and experiential marketing, how it’s created and where it will deliver the most value for our clients.”


Marla Kaplowitz, CEO, MEC North America added: “This announcement marks the first time these capabilities have been integrated in one place. With the appointment of Tim as lead in North America, we bring together a diverse and creative blend of talent and skills to deliver content solutions designed specifically to move brands forward.”


Commenting on the appointment, Tim Flattery said “MEC is at the forefront of content and engagement marketing. Our unrivaled data and analytics capabilities give us unique insights into the consumer purchase journey, helping to focus our creative energies and importantly a brand’s investment.  I am excited to work with MEC’s growing team in North America to deliver both value and impact for clients.”

MEC Wavemaker launches across 10 markets with a team of 750 people globally: USA, UK, The Netherlands, Mexico, Australia, India, Poland, Middle East, Singapore and Germany.  Other markets will follow throughout the year. In the US, the team launches with 50 people and will be supported by Chet Fenster, Head of Content and Noah Mallin, Head of Social.


The launch of MEC Wavemaker builds on MEC's award-winning content and social work including Marriott & Medium “GONE” (2015 OMMA- Best Use of Content Marketing), Marriott’s #APPYOURSERVICE (2015 Gold-Internationalist Innovation in Media), Netflix & The New York Times "Women Inmates" for Orange is the New Black (2015 M&M Global- Best Use of Native), Netflix The Reinvention of Storytelling (2015 Gold - Festival of Media), and Schick & UCB’s hit comedy series “Epic Tales from the Barbershop.”

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