MEC UK appoints Emma Dibben to newly created Head of Print Brands and Media Partner Engagement role

by Sarah Cullen , Adforum

MEC UK has appointed Emma Dibben to the newly created role of Head of Print Brands and Media Partner Engagement, Paul Hutchison, Chief Operating Officer, MEC UK is delighted to announce.

 

 

The new role has been created to provide focussed leadership of MEC’s ongoing drive towards being the most open agency in the UK, through closer collaboration and bringing partners in at an earlier stage in the briefing of projects. Dibben retains her responsibilities for MEC’s print brands division, a reflection of the importance of the medium and innovation in the current market.

 

It comes following a year of transformation at MEC, following the move to Sea Containers and the launch of the Partner Centre, a shared space in which media and tech partners, as well as clients, can hot desk at any time. It has been designed to encourage the chance meetings and corridor conversations that often result in stronger creative ideas. The Partner Centre was highlighted by Campaign as a key reason for selecting MEC as its Media Agency of the Year for 2016.

 

Dibben’s new role, unique in the UK media agency world, will see her working closely with MEC’s content division Wavemaker, as well as the agency’s activation, and communications teams to build open and collaborative relationships with media partners. It reflects her integral role in developing the Partner Centre as well as her work on the Collaboration Board, in the development of an engagement strategy that helped deepen the level of understanding and closer working between MEC staff of all levels and key media partners.

 

Dibben has significant media agency experience in leading buying teams and working with clients. She has extensive knowledge of media partners, especially among publishers and digital companies.

 

Dibben said: “The creative media thinking that clients now require to accelerate people along the increasingly complex consumer purchase journey can only be achieved if we work more closely with a greater variety of partners. My new role reflects the importance that MEC is placing on stronger and more open partnerships and I am excited about the opportunities this presents to someone with my background and skills. I’m equally delighted to be continuing to lead our print brands team, which is an area in which MEC has refocussed to drive the agenda of print based publishers.”

 

Paul Hutchison said: “Emma has played an influential role in helping us create a new way of working with our partners following our move to Sea Containers. Her strong media industry relationships coupled with her experience as a strong client lead, will become increasingly important as we work in an even more open and integrated way with our own teams, our clients and all our partners.”