- MediaCom has retained the media planning and buying account for its second-biggest UK client, Direct Line Group, after a three-way pitch.
Read more: http://bit.ly/17tYjvk
- ZenithOptimedia has won the European media planning and buying account for Bacardi-Martini, after a four-way competitive pitch.
Read more: http://bit.ly/16Y561r
- SCA, the owner of Bodyform and Plenty, has consolidated its global ad account into BBDO and Publicis Worldwide and moved its global media planning and buying into ZenithOptimedia.
Read more: http://bit.ly/15AtJV5
TOPIC: MEDIACOM, GROUPM, BBDO, PITCHES, ZENITHOPTIMEDIA, PUBLICIS, DIRECT LINE GROUP, SCA, BACARDI-MARTINI, BODYFORM, PLENTY