MediaCom has retained the media planning and buying account for its second-bigge...

by Chris Saunders , FTI Consulting

  • MediaCom has retained the media planning and buying account for its second-biggest UK client, Direct Line Group, after a three-way pitch.
  • ZenithOptimedia has won the European media planning and buying account for Bacardi-Martini, after a four-way competitive pitch.
  • SCA, the owner of Bodyform and Plenty, has consolidated its global ad account into BBDO and Publicis Worldwide and moved its global media planning and buying into ZenithOptimedia.