MediaCom Worldwide has extended its 16-year relationship with the Volkswagen Gro...

by Chris Saunders , FTI Consulting

  • MediaCom Worldwide has extended its 16-year relationship with the Volkswagen Group for a further three years.
  • The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal.
  • SS+K was tapped to handle E*TRADE's online strategies, ideas and tactics in an effort to reach more consumers online. SS+K is part of an agency team that includes Ogilvy New York, the financial services company's agency of record. New work will launch in May. E*TRADE spent $39.1 million in measured media online in 2013, down from $107 million spent online in 2012, according to Kantar Media.
  • The Israel Ministry of Tourism (IMOT) named The Woo, a Los Angeles-based marketing firm, as its advertising agency of record for North America. The agency was awarded a three-year advertising contract that begins immediately and includes conception, strategy, media planning and execution of IMOT's advertising efforts in the United States and Canada. Previously, New York-based Bodden Partners handled the account for more than twenty years.
  • Following a review, the Portuguese Cork Association (APCOR) selected DDB Public Relations as its communications partner in North America to raise awareness for cork floor covering. The agency has been tasked to strengthen the cork flooring category with a communications campaign targeting consumers, design influencers, media and retailers. In 2010, APCOR and DDB Public Relations partnered on an 18-month integrated communications campaign that delivered a 10% increase in Portuguese cork flooring sales across North America, doubling the company's original sales goal.