Mercedes-Benz is preparing to review its European media business, currently held...

by Chris Saunders , FTI Consulting

  • Mercedes-Benz is preparing to review its European media business, currently held by Group M agencies.
  • Slendertone, the muscle-toning brand, is talking to ad agencies about an international brief.
  • Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.
  • Shell is seeking an agency to handle global CRM.
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