Mering Unveils Rebrand For San Diego International Film Festival

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Independent agency Mering has announced the launch of a pro-bono rebrand campaign for the San Diego International Film Festival taking place October 15th– 20th. The event is produced by the non-profit organization, the San Diego Film Foundation. The agency led brand strategy, positioning and creative with work focused on how perspectives can change the world, with a tagline: “The Power of Perspective. Come Watch with Us.” The work includes a new logo design, print and direct creative as well as interactive and out-of-home assets.


The concept behind the San Diego International Film Festival identity is the abstraction of humanity and individualism. The logo brings arts and culture together and not only illustrates iconic characteristics of San Diego, but also draws inspiration from Pablo Picasso and the Cubism movement. Through different color combinations and unique graphic elements, the design is sophisticated, yet lighthearted and is intended to reflect the upbeat vibes of the city of San Diego.


“It’s been an honor to work with Mering,” said Tonya Mantooth, CEO and Artistic Director, San Diego International Film Festival. “Their team was able to really capture our passion for the power of perspective - the ability that film provides to look at important topics through someone else’s eyes and then encourage community conversation. Internally - this has always been the filter through which we operate. Making that passion more prominent in our messaging has infused excitement this year at the San Diego International Film Festival. Knowing who you are internally is one thing - having that effectively branded throughout the community is a joy - and we are thankful to Mering."  


“Many of us in advertising first fell in love with creative media through film,” said Mering Founder and CEO Dave Mering. “Whether it’s a story that moved us, a technique or directorial approach, many of our conversations at Mering revolve around film, so we couldn’t be morethrilled to be working with an organization like the San Diego International Film Festival that’s committed to telling meaningful stories through cinematic experiences.”


For more information regarding passes/tickets, press accreditation, industry passes or sponsorship opportunities please visit


About the San Diego International Film Festival: 

The San Diego International Film Festival presented by the San Diego Film Foundation (501.c.3) is the region’s premier film event and one of the leading stops on the independent festival circuit. San Diego International Film Festivalcelebrates film’s power to create empathy via new perspectives that emerge from powerful and compelling storytelling. Great film sparks great dialogue, so we are dedicated to giving our audiences the unique opportunities to meet with and hear from first time and veteran filmmakers as they debut their latest work. Watch major studio premiers on the road to the Hollywood awards season. San Diego International Film Festival also has a robust year-round calendar of unique events, special screenings and film tracks.

 About San Diego Film Foundation: 

The San Diego Film Foundation is dedicated to creating empathy through the experience of film. We believe that film can be transformative and we are bound together through human connection. Our mission is to use the experience of film to explore issues of global impact, to create dialog, and ultimately to develop empathy and understanding in an increasingly diverse and complex world. A 501c.3. the San Diego Film Foundation brings the finest independent cinematic storytelling from around the world to San Diego each year. We present films that make a difference through a robust variety of events and programs including: 

  • The San Diego International Film Festival (October 15-20, 2019)
  • FOCUS on Impact Film Program for high school students (Spring & Fall)
  • Film Insider Screenings (Feb-July, 2019)


About Mering:

We Move People. Founded in 1985, Mering is a consumer action agency. We create work that moves people to engage with your brand, and drives positive business outcomes. With offices in Northern and Southern California, Mering serves a roster of clients that include: Visit California, KSL Resorts/Monarch Beach, Girl Scouts, Merlin Entertainments (LEGOLAND), Pebble Beach Company, San Diego Tourism Authority, Amtrak, The Islands of Tahiti, and VSP Global/Vision Care. For more information, visit

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