MetLife Taps Argonaut to Lead "Unified" Creative Campaigns

by James Thompson

After announcing a new creative review in March, insurance giant MetLife has chosen San Francisco Project Worldwide shop Argonaut as its new creative agency of record. CP+B beat VB&P, Y&R and Havas to win the business in late 2010 but declined to participate in this review. According to the release, Argonaut will work to ensure that the client “presents a single, unified brand” in all relevant markets. The agency will produce both a new brand campaign and a series of “executions that are specific to MetLife’s businesses.” Read more at AgencySpy

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