Global creative audio network Squeak E. Clean Studios has tapped Michael Gross (MG) as Executive Creative Producer out of its Los Angeles studio. In addition to overseeing work from Squeak E. Clean Studios’ West Coast office, MG will collaborate with the company’s talented team of producers, creative directors and artists to continue to bolster strategic growth with a focus on brand-direct creative solutions. This direction will leverage the studio’s comprehensive audio expertise to design integrated audio strategies that reimagine a brand’s multifaceted sonic touchpoints with its audience.
Bringing equal parts passion and action to his role as ECP, MG’s diverse experience across agency, client and freelance posts informs a holistic approach to creative audio and music solutions at the intersection of media arts, technology and advertising. He most recently filled the role of Senior Creative Producer at Google, overseeing the launch of cloud-gaming platform Stadia. Prior, he held freelance posts as Music Creative Director of Twitter, and Music Director for Droga5’s D5X Festival. As a Music Supervisor, Brand Consultant and Producer he has collaborated with brands such as Audi, Energizer, Google, the NFL, Nissan and Samsung, among others.
His appointment serves to accelerate Squeak E. Clean Studios’ rapid growth in recent weeks, joining Matthew “Cornbread” Compton as Senior Composer out of New York as well as Amanda Patterson stepping into the national role of Head of Production.
Notes Squeak E. Clean Studios Managing Director Hamish Macdonald, “We have built an amazingly talented group who bring their unique strengths and perspectives to the table, so finding the right person and personality to lead a team on the rise was no easy task. MG's breadth of experience and expertise on both the agency and brand side will be invaluable as we continue to grow across all our studios. His deep knowledge and passion for music and producing industry-defining work is aligned with the DNA of Squeak E. Clean Studios and I'm excited to continue to push the limits of what we can do together."
Adds Gross, ”I’ve worked with Squeak E. Clean Studios as a client for nearly a dozen years and I’ve always been such a huge fan of them as a company and the work that they produce. Their focus on best-in-class creative music solutions has always excited me as a producer that is passionate about being immersed in the creative process. I’m excited to explore holistic, multifaceted--and altogether new--ways to work with brands that push the boundaries of how brands connect to consumers with audio.”
Oscillating between producer and music supervisor roles, MG cut his teeth in his native Los Angeles as agency music supervisor for TBWA\Chiat\Day and Omelet, before moving to the UK to pursue fashion and music editorial pursuits as Head of Music for AllSaints, developing their brand music strategy, talent partnerships, retail audio playlisting, whitelabel music video platform, creative direction and more. After three years abroad, he returned stateside, where has continued to grow his experience across the agency and brand sides of the industry.
A father to identical twin girls and a five-year-old, Star Wars-crazed son, life is quite interesting these days. Occasionally, he’ll find time for a surf.