Michael Matthews Joins Velocity Afrika

Velocity Afrika has signed Cape Town based director, Michael Matthews.

by Jamel D. Nelson , AdForum



Velocity Afrika is pleased to announce that they have signed Cape Town based director, Michael Matthews. 


Michael first got a leg up into the commercial world through his branded content videos, for clients such as MTV, seven years ago. His commercials career is driven by visual and technical content, working with both local and international agencies; namely King James, MTV (UK, SA), 303LOWE (AUS). His half hour film, Sweetheart (2011), has screened at festivals in more than 12 countries around the world. 


“Stepping into the local commercials market properly for the first time, I couldn't be in better hands than with Velocity Africa. Together we are striving to create stories that really resonate with South Africans, and to build lasting relationships with the industry”.


Michael is also in the process of directing his first South African based Western feature film. 


“We are excited that we have Michael in our stable. He brings along a wealth of knowledge working on, and earning a reputation for taking on and executing ambitious projects. His experience working with VFX is a worthy addition to Velocity Afrika talent pool and our value proposition”. – Monareng Makwetla, Executive Producer

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