Microsoft has split its creative and media accounts between two agencies: Interp...

by Chris Saunders , FTI Consulting

  • Microsoft has split its creative and media accounts between two agencies: Interpublic Group and Dentsu, Microsoft said today.
  • Initiative Australia’s Melbourne office is busy with action as the agency hauls in three new businesses.
  • FCB Inferno has won a £5 million, integrated brief from the state-owned savings bank, National Savings and Investments.
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