Microsoft Xbox has moved its EMEA creative advertising account from McCann Londo...

by Chris Saunders , FTI Consulting

  • Microsoft Xbox has moved its EMEA creative advertising account from McCann London to Wunderman UK without a pitch after a process led from the US.
  • M&C Saatchi has won the digital creative account for the high-street retailer Boots, including media strategy and implementation, after a competitive pitch.
  • Selfridges appoints Steak to handle paid search activity.