Midas Awards for the World’s Best Financial Advertising Announces 2015 Brand Rankings Report

MasterCard, Absa / Barclays, Emirates NBD Score Top Three Rankings

by Jamel D. Nelson , AdForum

New York, NY – December 17, 2015: The Midas Awards World’s Best Financial Advertising announced the results of the second annual Midas Brand Report, a yearly ranking of the most successful advertisers according to their achievements in the Midas Awards.

 

“This year’s Midas Brand Report recognized 2015’s most effective and creative financial service campaigns created on behalf of brands,” said Alisun Armstrong, executive director of the Midas Awards. “The Midas Awards applauds both the creative contribution of the international agencies whose award-winning work saw them achieve top ranking on the Midas Report and the forward-thinking advertisers on the Midas Brand Report who approved this year’s most compelling and innovative campaigns.”

 

The 2015 Midas Brand Report saw innovative brands recognized for the second year in a row for their game-changing creative campaigns. MasterCard was once again in the lead, taking first place thanks to the combined creative efforts of the following global agencies: McCann XBC, McCann Moscow, McCann Romania, FP7/DXB (Part of McCann Worldgroup), R/GA, Vayner Media, McClaren McCann, Rubber Republic, and MasterCard. Absa / Barclays scored second place ranking again this year, with contributing agencies The Jupiter Drawing Room (South Africa) Johannesburg and Base 2 Digital. Emirates NBD, whose award-winning campaigns were created by FP7/DXB (Part of McCann Worldgroup), was ranked third.

 

Award-winning agencies from around the globe expressed their appreciation for their brand’s recognition and ranking on the 2015 Midas Brand Report.

 

“For us, Priceless allows MasterCard to drive cardholder affinity, usage and preference for the brand through a meaningful engagement. It’s our job to keep our finger on the pulse of how we deliver on Priceless and we do that by tapping into consumer insights and thinking about how we can expand Priceless into new and exciting ways that meet shifting consumer preferences. It is a tremendous honor to be recognized for the delivery of Priceless to our cardholders through a wide range of initiatives. The platform works so well around the world because everyone understands what Priceless is about, regardless of geography or demographic. At its core, it translates to a sentiment and an emotion that connects to what matters most in peoples’ lives – and everyone can relate to that.”

                  -Raja Rajamannar, Chief Marketing Officer, MasterCard

 

“Emirates NBD has always been a leading brand from the MENA region that has been genuinely innovative - in its products and in its communication. And has consistently proven that being creative as a business, the returns are consistently better too. The brand is a benchmark for other banks and financial brands in MENA. As their creative and strategic partners, we're elated to see them rise to the top 3 in the world and to see them continue to earn brand respect regionally and internationally.” 

                 -Tahaab Rais, Regional Head of Strategic Planning, FP7/DXB (Part of McCann

                  Worldgroup)

 

“The Nedbank work that won this year ranged from a high-end cinematic business banking television commercial to an integrated piece for Nedbank’s sponsorship of the Design Indaba. It means that the work we do for clients like Nedbank can hold its own on the global stage. Recognition for great work means that we are positively working towards growing our client’s brands.”

            -Adam Weber, ECD, Joe Public

 

“We are honored to have our work with Visa China recognized on the global stage for financial marketing. OMD’s collaboration on the Visa Rental Bike case proves our commitment to innovating in order to provide true utility to consumers, giving them what they desire. “

           -Arlene Ang, CEO, OMD China

 

“We are pleased to see Visa recognized for their recent work. The Visa payWave work is a best in class example of a behaviour changing campaign that created a complete digital ecosystem and directly led to measurable results for the brand.”

           -Dom Caruso, President/CEO, BBDO

 

Multiple agencies achieving recognition on the Midas Brand Ranking Report saw their top scoring work created on behalf of a brand earn them a position on the 2015 Midas Report, ranking them amongst the best of the world’s financial agencies.

 

The Midas Brand Report determines the top 10 advertisers based on the same criteria used for the Midas Report, the annual ranking of the best financial advertising and marketing agencies:

•                    King Midas Grand Award - 9 Points

•                    Midas Award for Innovation – 7 Points

•                    Gold Award - 6 Points

•                    Silver Award - 4 Points

•                    Finalist Certificate - 1 Points

 

Congratulations to the outstanding advertisers who earned a spot on the second annual Midas Brand Report and to the agencies whose campaigns were worth their weight in gold:

 

Rank

Brand

Contributing Agencies

     

1

MasterCard

McCann XBC†; McCann Moscow; McCann Romania, FP7/DXB (Part of McCann Worldgroup)

2

Absa / Barclays

The Jupiter Drawing Room (South Africa) Johannesburg†; Base 2 Digital

3

Emirates NBD

FP7/DXB (Part of McCann Worldgroup)

4

Citi / Citi

Publicis NA†

5

TD Bank

Leo Burnett Toronto; Diamond Integrated Marketing†; Tierney

6

Sanlam

King James Group†

7

Goldman Sachs

R/GA†; RocketWorks Inc.

8

Allstate*

Leo Burnett Chicago†

9

NedBank*

Joe Public†

10

Visa

BBDO Toronto†; OMD China

     
     

 

* Indicates a Tie

 

† Featured on the 2015 Midas Report

       

 

Learn more about the 2015 Midas Brand Report here.

 

The 2015 Midas Awards Grand Jury of international client and agency leaders awarded

1 Grand Midas Award, 1 Midas Award for Innovation, 61 Midas Gold Ingots, 72 Midas Silver Ingots and 124 Finalist Certificates. The 2015 Midas Awards saw an impressive 23% increase in entries this year from 21 countries worldwide. To View the 2015 Midas Winners Showcase please visit http://www.midasawards.com/winners/2015/

 

Press inquiries are welcome and should be directed to Gayle Mandel: gmandel@internationalawardsgroup.com Phone: 1 212 643 4800.