Midas Awards for The World’s Best Financial Advertising Announces 2015 Call for Entries; New Categories Include Effectiveness and Recruiting

by Michela Galante , AdForum

New York, NY – July 1, 2015: The Midas Awards® 2015 competition honoring the World’s Best Financial Advertising℠ is now open for entry.

The Midas Awards is the only awards show to recognize excellence in financial marketing and advertising on a global scale. Each year, Executive Director Alisun Armstrong strategically updates and evaluates the competition and its categories and implements changes to reflect the innovative work currently being produced in the financial advertising and marketing industry. This year, Midas Awards expanded their Use of Discipline categories, introducing both Effectiveness and Recruiting categories.

“The Midas Awards has always celebrated creative excellence, but now we’re adding the option for entrants to demonstrate the results of their campaigns,” said Alisun Armstrong. “The new Effectiveness category allows brands and agencies to showcase the payoff of the creative arsenal employed to engage consumers and boost the brand.”

As agencies and brands continue to expand, the process of finding qualified employees has become more challenging. Creative ways to attract, evaluate, and hire employees are a necessity in this competitive playing field. The newly unveiled Recruiting category will showcase inspired trends in sourcing and hiring the best-qualified candidate.

Last year’s competition marked the debut of The Midas Brand Report, a ranking similar to, but marking advertisers’ performance based on points earned within the Midas Awards. This recognition of innovative brands and their efforts to engage consumers on a multitude of platforms resulted in 10 global brands being recognized for elevating the financial advertising industry.

“The success of these creative rankings briefs, both the Midas Brand Report and the Midas Report, illustrate the importance in showcasing all facets of creative excellence within the financial advertising and marketing community,” said Ms. Armstrong.

The Midas Awards Grand Jury® is recruited from the most prominent international agencies and comprised of the most respected and influential minds in financial advertising. Client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications, will be represented. The jury awards Midas Gold and Silver Ingots to the highest scoring entries, and award the Grand Midas to the entry considered “Best in Show.” The results of the jury are parsed in an annual rankings brief, The Midas Report and The Midas Brand Report —a veritable who’s-who in the world of financial services advertising.

The deadline to enter the 2015 Midas Awards is September 15th, 2015. Enter before August 1, 2015 and receive a 15% discount with code PRM2015. Entry details and competition rules and regulations can be found on the Midas Awards website. View the 2014 winners in the Midas Winner Showcase.

Press inquiries are welcome and should be directed to Gayle Mandel: gmandel@internationalawardsgroup.com, 1 212 643 4800.

 

About the Midas Awards

Founded in 2001, the Midas Awards® is the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World’s Best Financial Advertising™ in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting. The competition invites entries in four specific categories: Products & Services, Craft, Use of Medium, and Use of Discipline.

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