Midas Awards Reveals Inaugural Brand Rankings Report

by Chris Saunders , FTI Consulting

MasterCard, Absa, Citibank Top the List

New York, NY – January 15, 2015: The Midas Awards World’s Best Financial Advertising released the first-ever Midas Brand Report, a new yearly ranking of the most successful advertisers according to their achievements in the Midas Awards.

“Gutsy, effective, and creative financial service campaigns deserve a ton of credit, and so do the brands that greenlight them,” said Alisun Armstrong, executive director of Midas Awards. “They deserve to be recognized and awarded for their important creative contribution. The Midas Brand Report will celebrate the innovative advertisers that adapt and continue to elevate this evolving industry.”

Congratulations to the outstanding advertisers who earned a spot on the first-ever Midas Brand Report, and to the agencies whose campaigns were worth their weight in gold:

Rank Brand Contributing Agencies
1 MasterCard McCann XBC*; R/GA*; FP7/DXB* (Part of McCann Worldgroup); MacLaren McCann
2 Absa The Jupiter Drawing Room Johannesburg*; Base2
3 Citi Publicis*
4 TD Bank Diamond Integrated Marketing/Leo Burnett*; Tierney; Leo Burnett, Toronto
5 Sanlam King James Capetown*
6 Akbank T.A.S 41? 29!*
7 Nedbank Joe Public (Pty) LtD*
8 Emirates NBD FP7/DXB* (Part of McCann Worldgroup); Liwa Advertising
9 First National Bank DDB South Africa; Gloo
10 Synovus Fitzgerald+Co*

*Also Featured on the 2014 Midas Report

The Midas Brand Report determines the top 10 advertisers based on the same criteria used for the Midas Report, the annual ranking of the best financial advertising and marketing agencies:

King Midas Grand Award - 9 Points
Midas Award for Innovation – 7 Points
Gold Award - 6 Points
Silver Award - 4 Points
Finalist Certificate - 1 Point

Further evidence of the strong work submitted this year on behalf of brands earning a place on the Midas Brand Ranking Report can be seen in the number of agencies whose award-winning work also earned them a spot on this year’s Midas Report, annual rankings of the best financial agencies.

Learn more about the 2014 Midas Brand Report here.

Press inquiries are welcome and should be directed to Gayle Mandel: gmandel@internationalawardsgroup.com Phone: 1 212 643 4800

About the Midas Awards
Founded in 2001, the Midas Awards is the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World’s Best Financial Advertising℠ in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting. The competition invites entries in four specific categories: Products & Services, Craft, Use of Medium, and Use of Discipline.

About International Awards Group, LLC
International Awards Group, LLC organizes advertising and programmingcompetitions for the following brands:
AME Awards World's Best Advertising & Marketing Effectiveness℠
The Global Awards World's Best Healthcare & Wellness Advertising℠
Midas Awards World's Best Financial Advertising℠
New York Festivals World's Best Advertising℠
New York Festivals World's Best Radio Programs℠
New York Festivals World's Best TV & Films℠

Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.

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