The two world-class advertising brands will join forces to provide a single source of creative VFX and production services to the French advertising market.
The move provides advertisers in Paris with access to the best creative talent and most advanced technologies under a single banner. Clients will benefit from the rich pedigree and industry-acknowledged excellence offered by the combined business.
The new entity will operate as Mikros-MPC Advertising in Paris, and will be part of the global network of MPC Advertising studios. This will not only enable French clients to access MPC Advertising and Mikros talent in Paris, but also leverage top creative and production talent anywhere in the world.
The MPC Advertising team in Paris will join Mikros’ Hauteville studio in October of 2017.
The Paris team will be led by Julien Meesters.
Julien Meesters added:
“The advertising community has always demanded the most innovative application of creative technology. By joining forces, we are able to offer advertisers in Paris access to an unprecedented mix of sophisticated talent and technology from two of the most iconic studios in the industry.”