Mistress Attracts New Strategy and Media Leadership

LA Creative Agency Brings On Two Strategy Directors and Associate Media Director

Los Angeles-based creative agency, Mistress, continues to grow its strategic and media capabilities with the addition of two Strategy Directors and an Associate Media Director. 


Melissa Cabral joins Mistress as Director of Strategy, by way of Crispin Porter + Bogusky Los Angeles, and previously McCann, Droga5, The Martin Agency, and BBDO. Having served as the strategic lead on a variety of alcohol and lifestyle accounts, Melissa will oversee brand strategy for clients such as Spindrift, Sambazon, and for new business efforts. She has worked with brands like Jose Cuervo, 1800, SOREL, Under Armour, and GEICO, and has taught at the Miami Ad School.


Matthew Smith has been brought on as Director of Social Strategy to help lead communications strategy and planning across the agency's client roster, including QDOBA Mexican Eats, as well as for new social business. As a veteran of MullenLowe, POSSIBLE, Saatchi & Saatchi, and Crispin Porter + Bogusky, he's worked with clients including Toyota, Acura, Microsoft, Vitaminwater and Arby's.


Shane Haririan brings a decade of media experience to Mistress as an Associate Media Director. In the role, Shane will oversee the media strategy and planning across current and upcoming accounts. He joins Mistress from WONGDOODY, and previously R&R Partners, where he oversaw media strategy for clients including Cedars-Sinai, National University, and the city of Las Vegas. 


“We’re thrilled to add these wonderful humans to our team and are already benefitting from this increase in intellectual strategic firepower,” said Christian Jacobsen, Partner at Mistress. “2018 has been a transformative year for Mistress and 2019 is shaping up to look even better.”


This latest round of hiring continues to build Mistress's momentum, as the agency takes on new business opportunities while rebundling capabilities to meet clients' fundamental unmet advertising needs.

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